Wednesday, 7 October 2009

FlightPlan & The Italian Job Film Analysis On Post Feminism




Post feminism is a huge topic discussed by people, and even post feminists themselves argue that not only are women equal to men, but that they are also even better. For example anything a male person can do, a female can do better.
My analysis here involves a comparison of 2 films which I believe are both post feminist films, with the main actress being a female, and also playing the part of a hero. The two films I have chosen to compare are, 2005 FlightPlan, by Robert Schwentlke, and 2003 Italian Job by F.Gary Gray.


In both films the ladies, two main characters appear to be saving something, whether it’s a human being or a plan, but in the end they manage to do what they intend, and therefore they are both illustrated as heroes. Jodie Foster plays the heroic mother in FlightPlan, as she rescues her own daughter after her husband has died and someone tries to kidnap her in order for an exchange of money. This film is very post feminist, as Jodie Foster acts alone throughout the whole film, having to save her own daughter without nobody’s help. In the Italian job, Charlize Theron is also a hero after succeeding into working and finishing off a professional plan, made by her, her friends and her father who has died. So in the Italian Job, Charlize Theron plays the role of a heroic daughter, having done exactly what her father would have wanted to if he was still alive. A little difference between the two female main characters in FlightPlan and The Italian Job, is that Jodie Foster acts alone throughout the whole process, and officially in the end she succeeds and gets what she wants. Whereas in the Italian Job, Charlize Theron is still a hero, due to what she does, and what she achieves, but she does not act alone in the act. Charlize Theron has other men around her who are on her side in order to help her, and most importantly to help each other with getting the gold. Significantly, this could connote that FlightPlan is more of a post feminist film than the Italian Job due to the task and role of the main characters.


In order to get what they want, both ladies put up a very strong fight, and have both a very unique ability into achieving success. Specifically, both females precede different tasks in order to get what they want, but eventually in the end they both accomplish what they want. In the Italian Job, Charlize Theron’s major act was the opening of the vaults, which no man around her could do, but she individually manages to do it. Opening the vault was the main process throughout the whole film, and Charlize Theron who appears to be the only female taking a major part in the film is the only person to do it. And this clearly shows a huge side to the portraying of a post feminist film.


On the other hand, Jodie Foster in FlighPlan also precedes an important act of ejecting the oxygen masks in the plane, in order to cause some kind of distraction so she can get find and rescue her daughter. In the film, Jodie is being represented as a very annoying, unconvinced lady who does simply not give up into believing that her daughter is in the plane. Although there is a positive representation of Jodie Foster from the audience, as she is a hero, there is also a very negative representation of her within the film. The characters within the film see Jodie Foster as an irritating lady who has simply lost her mind, but this representation gradually changes as we come to the end of the film.


Similarities in this film involve these two females going against some kind of rules and crossing boundaries in order to get what they want. Jodie Foster going against Sean Bean's orders, and Charlize Theron going agains the law. Clearly throughout this, us as the audience understand that without these ladies having to break some kind of rules, it would be almost impossible to get what they want. But it is only the inside audience of the film who contradict our minds, as they are all against the people who are trying to break the rules, like certain people on the play thinking that Jodie Foster is crazy and giving us a negative characterization of her.


Differences in the film include Jodie Foster working AGAINST the boys, whereas Charlize Theron is work WITH the boys in order to get what they want. So in a way, Jodie Foster fights individually, and Charlize Theron takes the advantage of male’s help. This clearly contrasts the differences in the film showing which may be more post feminist than the other.
Overall, I think there are a lot more similarities in the film than differences as I have mainly chosen these 2 films because of their similarities. Such as the fact that both the protagonists are blonde, which may be disscused and could be contradicted to be the false and negative representation of blonde women being known as not so clever.

Tuesday, 7 July 2009

Microsoft Live Case Study

Microsft owns Microsoft Live and MSN. They own Windows Live, Microsoft Office Live, Xbox Live, they contain many windows live services. Microsoft's market value are currently worth roughly $553 billion, holding roughly 785 million Microsoft shares. In 2008, revenue was $60 billion.

Key Facts:
1. In the computer software and consumer electronics.

2. Microsoft Live has a gaming service, Xbox Live.
3. Institution was founded on April 4 1975.
4. Operating income in 2008 was $22.5 billion.
5. Founder of Microsoft is Bill Gates.

1.One commentator notes that Microsoft's original mission was "a computer on every desk and in every home, running Microsoft software."

2.“ Large media corporations (including the movie companies and record companies), together with computer companies such as Microsoft and Intel, are planning to make your computer obey them instead of you.”

3.Microsoft said that Windows Live "is a way to extend the Windows user experience".

The key info provided on the website are: --
* Popular Downloads
* Top Searches
* Frequent Destinations
* Latest Releases
* Windows Live Programmes

Microsoft Past: Bill Gates created the microsoft computer in 1975. On November 20, 1985, Microsoft released its first retail version of Microsoft Windows. On March 13, 1986 the company went public with an initial public offering (IPO), with a starting initial offering price of $21.00 and ending at the first day of trading as at US $28.00.

Throughout its history the company has been the target of criticism, including monopolistic business practices and anti-competitive strategies including refusal to deal and tying. The U.S. Justice Department and the European Commission, among others, have ruled against Microsoft for various antitrust violations.

Criticism of Microsoft has followed various aspects of its products and business practices. Issues with ease of use, stability, and security of the company's software are common targets for critics. In the 2000s, a number of malware attacks have targeted security flaws in Microsoft Windows and other programs. Microsoft is also accused of locking vendors and consumers into their products, and of not following and complying with existing standards in its software.

The company has been in numerous lawsuits by several governments and other companies for unlawful monopolistic practices. In 2004, the European Union found Microsoft guilty in the European Union Microsoft competition case. Additionally, Microsoft's EULA for some of its programs is often criticized as being too restrictive.

Microsoft Now: On June 27, 2008, Bill Gates retired from day-to day activities in the company, following a two year transition period from his role as Chief Software Architect, which was taken by Ray Ozzie, but remained the company's chairman, head of the Board of Directors and would act as an adviser on key projects.

-- They'vs had many criticisms for their products such as Windows 7,vista, XP, 2000, Me ,9X, oFFICE AND xBOX 360.


Tuesday, 30 June 2009

Digital Media Report

RADIO· The digital media report posted today stated that: “all analogue radio signals will be stopped, there will no longer be any analogue radio broadcasts being transmitted, the stoppage will happen in 2015 and the majority of media platforms will be switching on to digital.· The switchover will be announced two years in advance, said the report. The government is hopeful this target can be met by the end of 2013.· Today the government has also required that DAB must be comparable to current FM coverage, and DAB must reach 90% of all the population and all major roads before the upgrade timetable can begin.· The government has today recommended that all new car radios sold in the UK by the end of 2013 should be digital.· The report said DAB was "at least for the foreseeable future ... the right technology for the UK", with more than 9m receivers now sold in the UK.· But it said DAB would be only one among a range of platforms including internet, mobile broadband and digital TV, for the distribution of digital radio.LAND LINE USERS PAY £6 TO FUND SUPER FAST BROADBANDA 50p-a-month levy on every copper telephone line will help pay for next-generation broadband for 90% of the population.Fixed-line telephone users will pay £6 a year to fund the rollout of superfast broadband across the country.The government wants everyone to be able to receive broadband of at least 2Mbps by 2012 as it puts more public services online.The government has said they will use part of the BBC fee to help fund the ITV regional news service.The more people do illegal filesharing it will eventually slow down their broadband connection.Digital Britain: ISPs will have to cut filesharing by 70% under new proposalsArtists, musicians and record labels, said that it thinks the proposals will not succeed in achieving such a cut.British ISPs will be required to cut illegal filesharing on their networks by 70% within a year under new powers set to be given to the communications regulator Ofcom.Persistant file infringers will see their details passed onto right holders, where they can then sue them in court. The can also face bans.If there is not a decrease of up to 70% after the first year, the government will use it's powers to introduce further measures, eg cutting down internet connection to offenders.It may also take a very long time, as the government is only consulting, and the legislation will enact months after this.

* Internet Production Analysis *

http://www.youtube.com/watch?v=kHFIHumcgNU --->

This was one of the 5 videos which I rated to be one of the best. The reason for this is due to a great understanding shown by the creator and also the creativity of this one minute video is at a high standard. We see this as he is showing a great use of text both digital and handwritten and mainly answering the main question to the characteristics of students in the UK today.



http://www.youtube.com/watch?v=Zk7mVPCk9fA --->

This is also the other video which I decided to have been one of the best production because it includes different attracting characteristics such as animation in order to reveal the facts and opinions about students in the UK today.



http://www.youtube.com/watch?v=vIPH02ObB4E --->

Overall, this video has a great use of presentational devices as it demonstrates a whole range of information about the internet today linked to students with the use of logos, images and text. A minor issue about this video is that it does not have a sound-track which would simply make it more catchy and appealing. However, it is really aesthetically pleasing.



http://www.youtube.com/watch?v=xGMKLFg6y8M --->

This video is clearly the most entertaining. Although it uses the same system of a boy holding out papers through the whole video, it actually is able to fully catch the audiences attention as it gives us a wide range of information about the internet today and how it is used. This video takes great credit for creativity.



http://www.youtube.com/watch?v=lovoNKsWjmI --->

I think that this production is very outstanding. It uses an engaging sound-track which also suits the production very much. The facts and opinions also used in this video clearly relate back to reality students today and the amount of hours spent on each and different websites along with votes of the most attractive website of all.